Techniques to Dramatically Improve Website Conversions

                              Tweaking your landing pages can dramatically improve your conversion rates. Sometimes, even the smallest changes can make a massive difference. In this post, we are going to look at some tips and tricks to get the best out of your landing pages and skyrocket your conversions. Tim Ashe is an expert in landing page optimization. I was at Content Marketing World recently and he did a presentation with no slides. He just asked the audience to email him their landing page and he ripped them apart on screen. They were brave to put themselves at his mercy like that! But his advice was well worth it.
                                    1. Personalize Your Landing
 Pages
You know from Google Analytics and other online tools that you can find out a lot about your site visitors when they arrive on your website. On Neil Patel’s website (here), he takes advantage of this by analyzing the IP address of the visitor and then mentioning their location.

This makes Neil’s landing page stand out to his audience. Visitors will do a double take, and anything that grabs attention like this can have a really positive effect on conversions.

Think about what other types of personalisation you could take advantage of on your landing page.  This could include things like using the IP address to detect geo location and then making sure your site displays the correct currency, a phone number that’s local to the visitor, etc.

Another approach is to use information about where the visitor came from to personalize a landing page. So, if they clicked on a particular advertisement, you know that they are looking for something specific.  You can set up your landing page to mention the keywords your visitor searched for, to make it as relevant as possible to each unique visitor.